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The doors to the Thai office of List Sotheby’s International Realty (List SIR) opened on 25 September to great fanfare.

In the early afternoon, a media conference was held, where Mr Hisashi Kitami, Founder, CEO & President of List SIR, shared his vision for the company as a group as well as for each of the offices. Indeed, the List Group has certainly come a long way since Mr Kitami founded the company in 1991 and also started List Sotheby’s International Realty in 2010.

With the Thailand office now officially opened, there are sixteen List SIR offices in total – 10 offices in Japan, two in Hawaii, and one each in the Philippines, Singapore, Hong Kong and Thailand. The company’s expansion will continue to progress, and there are already plans to open up offices in Indonesia and Vietnam in 2019.

Ms Shanya Sae-Tia, Chief Operating Officer of List SIR, Thailand, is a veteran in Thai property with over two decades of experience. Speaking at the media conference, she said that her main mission now would be to promote the List Sotheby’s International Realty brand among luxury customers and to support the company’s growth in the ASEAN market. She added that the Thailand office’s core businesses are:

  1. Real estate brokerage in Thailand
  2. International real estate brokerage, and
  3. Sales consultant and project management for developers.

Besides Mr Kitami, Ms Sae-Tia and Mr Yasushi Yamada, Chief Operating Officer of List Holdings Singapore and Head of Asia Region, List Group, there was another special guest present at the media conference. The media were introduced to Mr Quang Do, who sits on List SIR Thailand’s Board of Directors. Mr Quang Do’s company, Weng Group, entered into the joint venture with List Holdings Singapore because he sees the potential in the List SIR brand and also the trust that consumers already have for the Sotheby’s brand with its 200-year heritage. Mr Quang Do felt that the global recognition of the Sotheby’s brand also means that it already has a strong base of luxury clientele which will help the Thai office to promote the best property brands in Thailand to them.

After the media conference, a celebratory party was held in the evening at the luxurious Gaysorn Tower, where the List SIR Thai office is also located. More than 100 guests turned up to witness the official launch. The evening started with a traditional Thai puppet show before senior management, including Mr Kitami and Mr Quang Do, took to the stage to address the guests and launch the brand.

Established in 2018 with a registered capital of 108 million baht, the List SIR Thai office has targeted a revenue of 18 million baht for the year 2019. Of that, 50 percent of revenue is expected to come from brokerage services, both local and international, while the other 50 percent will likely come from project management. The company also projects that revenue in the third year of operations will hit 180 million baht.

During its first year, the company is predicting that 70 per cent of its customers will be domestic clients, with the remaining 30 per cent being foreigners from Europe, Hong Kong and Singapore.

Currently, the Thai office has already secured an inventory of around 200 million baht, and intends to grow that inventory to 570 million baht before reaching 6 billion baht in the third year.

Source: List Sotheby’s International Singapore

Next Read: To learn more about what makes a perfect summer luxury home. Read What To Look For In The Perfect Summer Luxury Home In The Philippines.


Leading luxury real estate brokerage List Sotheby’s International Realty, Singapore, won a total of 4 awards at this year’s Asia Pacific Property Awards. The awards ceremony was held at The Marriot Marquis Queen’s Park, Bangkok on 15 May 2019.

With awards in 4 major categories, List Sotheby’s International Realty, Singapore emerged as the biggest winner in terms of number of wins among the real estate agencies in Singapore.

Four Awards Include two 5-Star Awards for Real Estate Agency Marketing and Realty Estate Agency Website

  • Real Estate Agency Marketing 5-Star Award Winner*
  • Real Estate Agency Website 5-Star Award Winner* (for
  • Real Estate Agency Single Office National Award Winner 
  • Development Marketing National Award Winner (for Melbourne Square)
Four Awards

Held annually since 2008, the Asia Pacific Property Awards is the largest and most prestigious award in the region, and is widely recognised as a mark of excellence for property professionals.Of the four wins, the agency was named a 5-Star Winner in two of the categories –Real Estate Agency Marketing and Real Estate Agency Website. 

A 5-Star Award represents the top award attainable in each category.At the gala dinner event, List Sotheby’s International Realty was also announced to be a nominee for the two categories at the International Property Awards which will be held in London in December.

Since opening its office in 2017, List Sotheby’s International Realty, Singapore, has grown from strength to strength, and now has a team of close to 70 real estate professional relationship managers.Locally, List Sotheby’s International Realty (referred to as “List SIR” hereafter) has been appointed to market some of Singapore’s most exclusive properties, including both the Super Penthouses of Wallich Residence and Concourse Skyline.

Mr. Leong Boon Hoe

Since opening its office in 2017, List Sotheby’s International Realty, Singapore, has grown from strength to strength, and now has a team of close to 70 real estate professional relationship managers.

Locally, List Sotheby’s International Realty (referred to as “List SIR” hereafter) has been appointed to market some of Singapore’s most exclusive properties, including both the Super Penthouses of Wallich Residence and Concourse Skyline.

One of the significant transactions that List SIR was involved in 2018 was a $33.3 million deal for a Sentosa Cove bungalow – the highest quantum for a Sentosa Cove bungalow since 2012. List SIR was also involved in the first sale of a Good Class Bungalow (GCB) for 2019 – a Jervois Hill GCB that was transacted at $30.88 million.

Internationally, List SIR’s Singapore office has also been appointed to market several major projects from Malaysia, Australia and Dubai (U.A.E).

Mr Leong Boon Hoe, Chief Operating Officer, List Sotheby’s International Realty, Singapore, said:

 “The key to our success is in valuing each of our clients and the relationship we have built with them. This relationship is what drives us to constantly push ourselves to improve our service, processes and how we market our properties. Winning these awards is testament to the efforts that the team has put in ensure that we deliver only the best to our clients.”

The Awards are judged by an independent panel of over 80 industry experts from fieldssuch as architecture, design, marketing, public relations, publishing and interior design,as well as investors and consultants. Aspects that the judges focused on includedesign, quality, service, originality and innovation.

Mr Johnson Goh, Chief Marketing Officer of List Sotheby’s International Realty (Asia Region), said:

“Today’s real estate industry sees many changes at an ever-increasingpace. We have to stay nimble and know what are the needs of our clients and how toreach our clients through multiple channels. Our integrated real estate marketingecosystem has been set up precisely to do that and we will continue to build on ourstrengths to be data driven, while remaining customer-centric at the same time.”

List SIR has established itself as a leader in the marketing of properties, including harnessing the power of technology to maximise the promotion of listings and enhance the experience of buying and investing in properties. Innovation – both online andoffline – is also key to List SIR’s success.

List SIR is part of the Sotheby’s International Realty® network, which was founded in 1976 as the real estate arm of the prestigious Sotheby’s Auction House. The network currently has more than 22,700 affiliated independent sales associates located in over 1,000 offices across 72 countries and territories.

Uniting the worldwide recognition and prestige of the Sotheby’s name with the expertise of Japan’s List Group in the growing Asian market, List SIR is one of the leading luxury residential brokerages in Singapore and the region with an international network and strong digital marketing capabilities. Headquartered in Japan, List SIR also has offices in Hong Kong, Thailand, Hawaii and Philippines, with upcoming offices in Indonesia and Vietnam.

The Asia Pacific Property Awards was established in 2008. It is part of the International Property Awards, which was first presented in 1993 in London. Awards are also given out for other regions including Arabia, Africa, Canada, the Caribbean, Central & South American, Europe and the U.S.A. These awards will be presented at gala events around the world during the course of the year, and will culminate at a final awards ceremony in December, where results of the International Property Awards will be announced.

The Asia Pacific Property Awards were presented alongside the IPAX Asia Pacific Global Exhibition and networking event which was held on 14 and 15 May 2019 at thesame venue.

Next Read: To learn more about what makes a perfect summer luxury home. Read What To Look For In The Perfect Summer Luxury Home In The Philippines.


A full suite real estate firm, List Sotheby’s International Realty Philippines, takes great pride in the ability to provide luxurious service to the clientele it upholds in developed Central Business Districts in key cities and regions such as Makati, Ortigas, BGC, Eastwood, Triangle Park Quezon City, Filinvest Corporate City, Cebu Business Park and Downtown Davao. 

We will be offering a refinement of living through its newest complimentary e-newsletter called Spotlight.  It will highlight a collection of curated lifestyle events, hottest luxury property listings from the Philippines and its cross border affiliates, investment and analysis of the real estate market leveraging from our 990 offices worldwide and counting.

Real Estate Firm in the Philippines

There has been a rapid development of emerging cities in the Philippines. Projects such as high and low-rise condominiums, resort-oriented hotels, satellite communities, innovative shopping malls, and various offices are quickly sprouting. These developments contributed to the stability and steady growth of Philippine real estate which makes it one of the most lucrative markets in Southeast Asia.

List Sotheby’s International Realty Philippines, a collection of the trusted names in luxury real estate, is here to bring its comprehensive listing of the most coveted properties in the market and its signature of the  unparalleled service, consistent with the full potential of luxury real estate here in the Philippines.

Balinese Villa at Sta. Elena

Part of List Sotheby’s International Realty of Japan, List Sotheby’s International Realty Philippines was established in September 2016 which marked its third year last year. A full-service real estate firm that caters to all clients all over the Philippines and the world, We offer exclusive marketing, advertising, and referral services that are carefully designed to attract targeted buyers to the firms curated property listings.

With our dedicated team of Property Specialists and Relationship ManagersList Sotheby’s International Realty Philippines provides invaluable local knowledge and services while offering clients exceptional expertise that brings the world to its doorsteps. Our impeccable attention to details and anticipation of their needs is what sets them apart from other real estate firms in the market.

Our affiliation of List Sotheby’s international Realty with global brands provides its clientele extensive network and exposure. One affiliate, the Sotheby’s International Realty®, has a network of over 22,500 affiliated independent sales associates located in over 990 offices in 72 countries and territories worldwide.

Going beyond expectations, defining the value of Sotheby’s International Realty® brand, and various real estate market updates and property insights will be featured in the upcoming informative Spotlight e-newsletters.


Although branded residences have been around for nearly a century, it was only in the 1980s that the market has grown significantly. With North America as the largest market for branded residences with a 32% market share, Asia Pacific comes a close second with 30% while Europe is third with 13%.

In Southeast Asia, the dawn of the first branded residences, the Aman brand, happened in Phuket, Thailand. This is when the successful sale of some 30 villas of Amanpuri in 1988 led to the subsequent evolution of the brand. It was in 1995, during the launch of Four Seasons Chiang Mai that Thailand’s first branded residences was introduced, in collaboration with an international hotel chain. Since then, branded hotel chains continued to develop and has remained the most dominant form of branded residences in the region.

In light of new entrants in the market, the meaning behind branded residences has taken on an expanded definition in recent years. It has further evolved by marrying residential real estate with brands from other sectors such as fashion, jewelry, interior design, and even automotive brands. Luxury brands such as Armani, Bvlgari, and Porsche are some examples of these other sectors.

One of the newest branded residences in the market is currently in construction in Kuala Lumpur, Malaysia. Situated in the heart of Kuala Lumpur City Centre or KLCC, its two residential towers are set to become the world’s tallest twisted twin towers upon completion.

This is made possible by YOO8 serviced by Kempinski, who features not one but two power brands – international design studio YOO founded by John Hitchcox and Philippe Starck and Europe’s oldest and most established hotel group, Kempinski, which was founded in 1897. YOO8 serviced by Kempinski is part of 8 Conlay by Malaysian developer KSK Land, and features interior concepts by Steve Leung and Kelly Hoppen of YOO studio and in-house services by Kempinski.

A brand is a stamp of quality recognized and cherished by buyers, and is one that comes with a premium. With a growing market and higher expectations from consumers, branded residences will have to continually stand out to attract investors and maintain their premium over luxury residences. It was reported that buyers were willing to pay premiums of up to 132 percent in Bangkok and 69 percent in Kuala Lumpur over non-branded dwellings, what more if they see the quality and elegance of a branded one?

For those who dream of having the best in luxury living from iconic buildings by starchitects, interior works by top international designers, to five-star services and amenities, a branded residence is the perfect answer. It is more than just luxury. It is history in the making.

Are you interested to own a branded residence soon? Know more about it by downloading the “LIVE BRANDED – Rise of the Branded Residences” report and you will be well on your way to becoming the owner of a property that is all class and elegance!