What are some tips for selling a luxury home in the Philippines?
- Present a lifestyle filled with luxury
- Provide professional photos and videos
- Use the right marketing platforms
- Price the property right
- Seek help from the professionals
Luxury homes in the Philippines are more than just physical properties. They are actual investments that you’d want to make money off of in the future. Even if you don’t have any plans of selling your luxury home now, there’s a good chance that you’re going to put this deluxe property for sale in the Philippines someday. When that time comes, you’re going to find that selling a home is definitely not the easiest task. It actually comes at a certain level of difficulty that you may not be able to handle.
As if selling a regular home isn't already difficult enough, selling a luxury property is much harder. These units come with a steep price and everyone knows how difficult it is to make an expensive thing appealing and have people actually buy it. This is especially true now that we have a volatile housing market and very people have the financial ability to buy an astronomically priced home.
That said, however, it isn’t an impossible puzzle to solve. There are ways to accomplish your goal of selling your luxury home, and we have some the most useful tips listed below. Simply continue reading more if you wish to find out what these are!
Present a Lifestyle Filled with Luxury
One thing you should keep in mind whenever you’re selling a luxury home is that you’re selling more than just a property. You’re also selling a lifestyle – one that is filled with luxury, convenience, ease, comfort, and all that good stuff. You need to highlight these things in your listings and make people imagine themselves living the best life they can in the property that you are selling.
In order to do this, show the location of the property, the amenities near it, and the exclusive privileges that come with living in your area. Some locations such as Taguig and Makati are much more attractive to buyers as these places promise a certain kind of lifestyle.
Provide Professional Photos and Videos
There is a huge difference between selling a regular property and a luxury home. Often, this is seen in the number and quality of pictures that are provided by the seller. Luxury home sellers are often required to provide high-quality photos and videos that showcase the amenities and features of the property. These things are necessary to elevate the presentation of the deluxe property for sale in the Philippines and impress viewers who’d then want to see it in person.
Moreover, these visual devices are often taken by professionals as they can bring out the opulence and grandiose feel of the luxury home more than regular people. They use expensive equipment to do this and are paid handsomely for it, too.
Use the Right Marketing Platforms
Marketing and advertising are two completely different things. You must be able to nail both if you want to see a successful sale of your luxury home. We’ve talked about advertisements in the two previous subheads, so we’re going to focus now on marketing.
The marketing strategies should be able to show the appealing characteristics of the property. Once you’ve come up with a strategy that does just that, the next thing you have to focus on is reaching your targeted audience. With the abundance of marketing platforms, you may be tempted to use every single one of them to reach as many people, but that’s a guaranteed waste of time. Instead, choose one or two platforms where your target is present and focus finding leads on those – i.e. Facebook for baby boomers and Instagram for the younger generations.
Price the Property Right
Pricing your home is one of the most critical things you’re going to do. If it’s not done right, then everything you’ve worked so hard for is going to be wasted. People are appalled by steep prices, but only if they aren’t reasonable. This applies to a lot of things, so make sure you price your luxury home right.
Some things you may want to account for is location, size, furnishings, amenities, and the condition of the property itself. If the home is in a nice neighborhood, then you can certainly command a higher price. You can even demand more if you’re going to include all the expensive furnishings so long as they’re in good condition. At the end of the day, you just have to make sure to take all these into careful consideration and be honest when pricing your home.
Seek Help from the Professionals
As said previously, selling a home is hard; selling a luxury home even more so. If you’re not up for the task, then don’t be afraid to seek help from professionals. In fact, even if you feel that you can do it well yourself, still consider asking advice for luxury real estate agents.
Take note that we say luxury real estate agents and not just regular ones because those two are different. The real estate market is very different from the luxury real estate market and not every agent has knowledge on both. So for you to get the highest prices on your home, make sure to go with trusted luxury real estate agents who have years of experience in the industry. They’ll surely be able to help you with the task at hand and allow you to get your investment back and get even more!
A lot goes into selling luxury properties and it can be an extremely daunting task. However, it isn’t impossible to do. If you can follow the tips we’ve written here, then you’re guaranteed to sell luxury homes in the Philippines at a great price. You can really gain great profits from doing this so make sure you do it right!