Sotheby’s International Realty hosted the annual Global Networking Event in Vancouver, Canada, May 13-15, welcoming nearly 2,000 members of the Sotheby’s International Realty® brand from 35 countries. Johnson Goh, List Sotheby's International Realty's Chief Marketing Officer (Asia Region), attended the networking event.
Only Sotheby's International Realty
The Next Level event introduced Only, a new brand marketing campaign that highlights the spirit and crystallisation of the exceptional core values of the Sotheby’s International Realty brand, providing custom marketing materials for all affiliates.
Sotheby’s International Realty President and CEO Philip White kickstarted the event’s mainstage presentations, setting the tone for the Next Level theme by taking those in attendance on a journey into the brand’s future.
Julie Leonhardt LaTorre, the brand’s COO, continued the thread when she hosted a panel with John Peyton, CEO of the Realogy Franchise Group, and Noah Wunsch, Sotheby’s SVP and Global Head of E-Commerce.
Focus on APAC
There was also a special meeting for affiliates from Asia Pacific, where cross-border collaboration between affiliates was discussed, as well as conversations on possible opportunities and common challenges faced. During a session on new developments in the real estate industry, Johnson Goh briefed the audience on the trend of branded residences, following Singapore’s recent release of a research study on the topic.
A Special Guest
Gwyneth Paltrow, Academy Award winning actress and CEO and Founder of Goop, a modern lifestyle brand, joined brand CMO Kevin Thompson on stage as keynote speaker, sharing her thoughts on the importance of creating a timeless brand and connecting with today’s consumer in an intimate fireside chat.
Call of the Wild
The nighttime events were truly Next Level, featuring acrobatics, bountiful food and quite literally turning the conference centre into a Canadian rainforest.
The Future of Tech
Realogy CEO, Ryan Schneider excited the audience unveiling new and upcoming technology innovations and guests also enjoyed hearing empowering stories from their peers about bringing their business to the Next Level.
The event highlighted personalisation as the new luxury, allowing guests to hand pick their own gift from “The Living Room,” a curated store featuring goods from more than ten Canadian purveyors. In the brand’s new Events app, the digital hub for all things GNE, attendees posted more than 1,000 times and liked content nearly 7,500 times during the event. Some of these live moments can be found on the brand Instagram profile’s #SIRGNE highlight.
The event lived up to its theme and was truly Next Level.
Further reporting by List SIR SG. Article originally appeared in the Extraordinary Living Blog, Sotheby's International Realty
Photo credit: Andy Foster Photograph
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