Sothebys Brand

Unique Heritage

The Sotheby’s Auction House name harnesses the worldwide recognition and prestige.

Since 1744, Sotheby’s pioneers the business of selling and acquiring the rarest, most exceptional treasures at auctions to the world’s most discerning clientele.

270 years on, Sotheby’s has become a leader in the auction market providing full-service art businesses and conducts some 250 auctions a year in more than 70 categories, across 80 locations in 40 countries. It is the oldest company listed on the New York Stock Exchange.

Celebrated Reputation

In 1976, the Sotheby’s International Realty® brand was created to bring the world’s most sought-after properties to the discerning clientele.

Over 40 decades, the Sotheby’s International Realty® brand expanded globally and becomes synonymous with prestigious luxury properties. Today, the brand has an international network of 1,000 offices with more than 25,000 sales associates across 79 countries and territories in the world.

Worldwide Reach

Through its network and the auction house, Sotheby’s International Realty® reaches to the ultra high net worth clients of the world.

Our global reach begins with and cascades through our network of affiliate websites and global media partners’ websites.

The Sotheby’s International Realty® brand partners with the prominent global media powerhouses and real estate-focused websites to distribute property listings. Our premier global property distribution partners include The New York Times, The Wall Street Journal, The Financial Times, and

Our cascading network, together with our global media partnerships add to the global reach of more than 46 million visits to in 2021, a 25 per cent year-over-year increase and the most visits to the website in its history.

Extraordinary Marketing

At Sotheby’s International Realty®, we immerse and impress with advanced digital tools to change the way luxury homes are marketed.

SIR MOBILE – Global Access. Anywhere. Anytime.

As the brand’s signature mobile application, SIR Mobile is the only luxury real estate mobile app that searches globally and works anywhere, anytime, seamlessly across all mobile devices. Locate your next home, find a local real estate professional and explore local lifestyle amenities.

View quality photos, high definition videos and much more on smartphones, iPads and desktops, and for the first time on Apple TV, anytime, anywhere.

Matterport Virtual Reality Property Tour – An Open House that is always opened

Matterport 3D Showcase completely immerses visitors with a true sense of a home. Walk through and move around a property, interact with the features, get a good view of the floor plans and a true sense of the entire property space with Matterport’s proprietary Dollhouse View.

Unparalleled Collaborations

The collaboration between auction and realty means delivering the Sotheby’s brand promise to a pool of prestigious audience collectively. A robust Global Referral Programme together with collaborative platforms such as newsletters and shared content in Sotheby’s Magazine and Art & Home, make us a truly global brokerage. Connectivity with sales professionals, affiliates and property listings across geographies is seamless.